ITV’s much-heralded new streaming service will be rolled out across the coming weeks with a full content schedule available from 8th December 2022, the commercial broadcaster has announced.
The new free streaming service, which replaces ITV Hub as the home of all ITV content online, is promising “improved product experience” as well as “more new and exclusive programmes to stream for free, than anywhere else.”
The service will be rolling out across different devices in the coming weeks with the first batch of exclusive titles available on the service from Thursday 8th December.
Viewers can expect more than 10,000 hours of HD content available to stream at launch with new and exclusive programming promised on the service every week.
In addition to all the on-demand streaming content, all of ITV’s usual live channels will also be available to stream through the service, as well as additional themed channels and a dedicated news section.
ITVX will launch its exclusive content on 8th December with a six-part cold war drama A Spy Among Friends starring Damian Lewis and Guy Pearce, new teen drama Tell Me Everything, period drama The Confessions of Frannie Langton starring Karla-Simone Spence, Sophie Cookson and Patrick Martins and Plebs: Soldiers of Rome, the feature-length special finale to the very popular ITV2 comedy series.
Going forward, there will be at least one flagship launch on ITVX per week with titles to include Litvinenko starring David Tennant and Mark Bonnar on Thursday 15th December, family drama Riches starring Deborah Ayorinde and Hugh Quarshie on 22nd December alongside landmark natural history documentary A Year on Planet Earth, presented by Stephen Fry.
Nolly, Russell T Davies’ upcoming drama on Crossroads’ Noele Gordon, will launch in early 2023.
ITV’s Chief Executive, Carolyn McCall said: “We’re really excited to launch ITVX, with more content available than ever before, and a whole range of exclusive commissions. ITVX is powered by a significant, streaming-first commissioning budget, and an integrated technology and data platform providing a high quality, and more personalised viewing and advertising experience, that will continue to evolve in 2023 and beyond.”